Blue Campaign:
Protecting Youth
from Online Exploitation

Social Media Campaign
Art Direction

All pieces created during my tenure at DCG Communications for the Department of Homeland Security.
I do not own the rights to these images. This site was created to showcase the skills, trade, profession and expertise of the designer.

Blue Campaign is a national public awareness campaign designed to educate the public, law enforcement and other industry partners to recognize the indicators of human trafficking, and how to appropriately respond to possible cases. Blue Campaign works closely with Department of Homeland Security (DHS) Components to develop general awareness campaigns, as well as specific educational resources to help reduce victimization within vulnerable populations. Learn more on their website.

This two month mini-campaign about online exploitation was directed at parents, youth caretakers, and other adults with youth in their lives. The content focused on sharing online safety tips, signs of online exploration, and reporting methods.

The campaign graphics shared a consistent overall look and feel that elevated the Blue Campaign’s brand. Design inspiration was pulled from accessible, every day technology while keeping an approachable atmosphere for the content in mind.

View the Facebook & Twitter sized graphics below!